Mascara

Truly waterproof formula for natural looking lashes, with long-lasting coverage. Fast drying formula with a waterproof and run resistant finish. Combination of brush and formulation helps to volumise, lengthen and separate the lashes.

2 dramatically different lash looks, volume and length, all with 1 magic cap, and now waterproof! Waterproof 2-in-1 magic cap. Choose DAY: Top cap lengthens and defines, stretching lashes to new distances. Choose NIGHT: Bottom cap thickens lashes...

Volumizing, defining and lengthening mascara Volumizes even the smallest lashes Defines lashes from corner to corner 3D brush captures, coats and lifts every lash

Get ready for unstoppable length and definition! Patented lengthening formula Gives up to 50% instantly longer lashes Lashes are instantly defined

"Must have" everyday beauty essential. Reaches all lashes, even the ones at the inner and outer corners of the eyes.   Lash building formula for highly defined lashes. No clumps.

Our first clean beauty that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal derived ingredients*. Our first clean mascara that delivers conditioning volume & length for up to 36 hours. Formula...

The first Rimmel London ultra lengthening mascara that defies the laws of lash length! Length that defies limits Formula with Micro-Fibres Instant wow: Extends lashes by up to 99% Lash-catching brush grabs every lash for perfect separation. No...

Pump up your lashes with Rimmel London Scandaleyes Reloaded Mascara.   If you crave instant volume and zero clumps, this unstoppable mascara will change the game. Glide the max density brush from root to tip to achieve: Instant, clump-free volume...

Scandaleyes Volume on Demand Mascara allows you to customize your lash volume! Reapply mascara throughout the day and refresh with each and every coat. The wavy fiber brush with a unique tapered shape grabs, coats and combs each lash. Customizable...

This super volumising, waterproof mascara lets you customise your lash look and build up volume throughout the day with ease and without clumping. The ultra-smooth conditioning formula is buildable, so you can amp up your lash look as you desire from...

Take your eye makeup to the next level with Scandaleyes WOW Wings Mascara.   Featuring a unique two-sided brush to catch every eyelash, achieve 11x more volume by loading up with the winged side, then flaring out with the curved side.   This...

PREPS, AMPLIFIES & CONDITIONS LASHES! Adds thickness, length & volume to lashes Lashes feel conditioned over time, strengthened and nourished. Infused with Rimmel’s unique combination of micro-fibres and oils (Argan + Jojoba + Coconut)...