Max Factor

Yes, you can achieve volume and curls with just one product - the 2000 Calorie Curl Addict Mascara. The sister to the iconic 2000 Calorie Mascara, it creates the dramatic voluminous lashes you’ve always wanted while curling them at the same time,...

2000 Calorie Mascara from Max Factor has stood the test of time with over 20 years of iconic lashes. Its revolutionary formula thickens even the finest lashes providing up to 300% more volume instantly! No need for a previous layer, the first application...

Defining and shaping your eyebrows is made easy with the Brow Shaper, thanks to the double-ended pencil and brush. The ultra-fine, wind-up pencil tip allows for precise application, and the brush end blends the colour smoothly for a natural finish...

Designed for all occasions, Max Factor's Lip Cushion offers skin-loving antioxidants, beautiful colour and an innovative applicator, so you can treat the lips to the hydrating colour treatment they deserve every day.  

Perfect your pout with Colour Elixir Gloss's new high-shine, smooth-feel formula. Available in 16 subtle to vibrant shades, it glides over lips, for a gorgeous pop of colour. Lips feel soft and moisturised with a glorious high-gloss finish. It's time to...

Take your lip look to the next level. Reshape, add definition or plump up the volume with Colour Elixir Lip Liner. Create the perfect pout by gliding this conditioning lip liner smoothly onto lips. Etch around the lip line before applying lipstick for...

When colour meets conditioning formula, the Colour Elixir Lipstick offers vibrant colour and instant moisture for smoother looking lips in  7 days. Glide your perfect shade onto lips to finish off any makeup look with the perfect pout. Flawless...

You no longer have to compromise between comfort and moisture with Max Factor's Colour Elixir Soft Matte Lip Colour! The ultra weightless and lightweight texture provides a bare lip sensation and beautiful powder matte finish for soft blurred lips...

The ultimate finishing touch to your makeup: a matte lipstick. Velvet Mattes Lipstick is a full-colour, kiss-proof lipstick formula that keeps lips moisturised while delivering a soft, satin-matte finish. Glide your shade onto lips to finish any makeup...

Max Factor's Colour X-Pert Soft Touch Palettes provide opulent colours that stay divinely soft. The unique powder to cream formula blends easily with even just the tip of a finger and the sublimely saturated pigments result in an opulent colour pay off...

Volumise your lashes with the Max Factor Dark Magic Mascara; a clump-free formula that applies evenly and effortlessly to deliver instant impact and definition. Featuring a specially shaped brush the mistake-free mascara captures and separates...

Max Factor's Divine Lashes Mascara provides divinely soft volume, layer after layer with a creamy whipped formula and ultra-soft brush that creates clump free application. Enriched with lash-loving panthenol the rich formula is smudge-proof and flake...